Although you may not realize it, many people will judge your business on its looks. A scruffy or out-of-date image is likely to make people think the same about your products or services. Simple changes to your image could make a significant improvement to your profitability
Whether you sell washing lines or wiper blades, you need to understand your customer if you want to maximise your sales. Who are you selling to? Why should they buy your product? What do they stand to gain? Grant Leboff, principal of Sticky Marketing Club explains how you can identify your target customer
1. Understand the problems that you solve Continue reading
Learn to grow your business with the use of an email signature file. Connect with clients on a more personal basis and get a greater click through on your emails.
by Fox Van Allen on May 14, 2015
Retail giant Walmart is about to copy one of Amazon’s best ideas. According to news service Reuters, Walmart.com is preparing to test a new 3-day-or-less unlimited shipping offering for $50 per year. Like with the Amazon Prime unlimited shipping offering, only certain items available on the Walmart.com website qualify. It will only be offered on an invitation-only basis; it’s not certain if or when it will be extended to all shoppers. “Depending on customer feedback we will see how the program evolves,” says Walmart spokesperson Ravi Jariwala. Continue reading
If you expect a winner / loser analysis, I have to disappoint you. It’s way too early for that, since the roll out seems not to be complete. The SERPs are partially still changing. Secondly, we noticed some changes to be pulled back. Some sites that lost rankings for example, got them back meanwhile. Some rankings for traffic-heavy e-commerce keywords fluctuate so heavily that they appear on position 1, then 5 to 9 and then completely vanish.
This development is mostly concentrated on e-commerce and keywords with measurable CPC. Affected sites are mostly retailers, shops, price comparison etc., but of course not limited to that. We noticed two things: first, a loss of a few positions (affected most “loser keywords”), and secondly a total kick-out from the top 100 (affected a small amount of rankings). The pattern is dominated by losing just a few rankings, which of course is reflected in traffic losses.
It looks like there is an algorithm update taking place at Google search now – it is hard to say if it is Panda, Penguin or something unrelated – right now, it doesn’t seem like Penguin but it might be Panda related. Google has not confirmed if there was an update yet but it does seem like something major touched down in the Google search results yesterday.
For more information or to see how your site rank with the new changes, contact Curtis@moneyinmedia.com for a free review of your site or social media platform
Posted by Stijn Hendrikse
Tue, Apr 14, 2015
Four Roles Forever Changed By Today’s Customer Journey
If technology can be praised for its role in accelerating the sales funnel, it can also be blamed for the collateral damage it’s left behind in the corporate boardroom. Walls are being torn down, silos are being flipped, and the people surveying the changed landscape are discovering that their world has been changed forever.
February 13, 2014
Created: 03/06/2014 6:40 PM WNYT.com By: TOM MURPHY
Staples has become the second major chain to announce the mass closing of stores this week, providing the latest evidence of how the retail landscape is being remade by shifts in American shopping habits.